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idomed

rebranding of idomed, a medical school.

with the growing demand for medical courses, one of the tensions identified is that, in recent years, the profession has been treated like any other business, moving away from its purpose and its essence: the innate desire to care for others.

therefore, the new brand aims to provide students with the latest technology in medicine while at the same time rescuing its origins and valuing the vocation of the professionals who dedicate themselves to it. the brand incorporates, in its typography, the reinterpretation of the classic symbol of medicine, the serpent wrapped around the aesculapius staff, and also symbolizes human welcome through science.