the creation of the brand for the city of rio de janeiro, focusing on creating brands for the neighbourhoods to praise the city as a potency of place branding.
this was my bachelor degree's final project and i focused in creating a brand that goes beyond a brandbook, that is when the creative kit was born.
the creative kit is an enhanced and more modern version of the brandbook. it has all the different assets, explanations, strategies, behaviour, examples, tools and creative means in the shape of a website; being of easy access to all those who have the link. the idea is to democratize and establish the design info, as well as making it easier for those who want to know more about the city: thus unravelling a notorious neighbourhood of the city.
first, there were made four different neighbourhoods, each relating to a persona; expanding them and framing the city in a more creative and strategic way.
